The process

Fromfirstcalltoliveproduct —in 7 days.

Five stages, one room, working artifacts at the end of every day. A single-week cadence senior teams run on so the product you launch is the product you scale.

Standard sprint
7 working days
5
Stages
Research → Ship
1
Team, one room
No handoffs
0d
Median sprint
From kickoff to live
0%
On-time delivery
Across the last 40 engagements
0
Handoffs
Same team, end to end
0h
Post-launch on-call
Senior coverage included
The philosophy

Aweekisenoughwhentheweekisbuiltright.

Most studios scope twelve-week engagements because their process is built for handoffs — a research firm, then a design agency, then a development partner, each rediscovering the brief from scratch. We don't hand off. The same senior team sits in one room for the entire week, so context never gets lost in translation.

Every stage ends with a working artifact, not a deck. By Friday you're looking at production code, a deployed staging URL and a runbook your team can ship from on Monday.

“The product was in production on day seven. We've spent more time onboarding a freelancer than we did launching this entire platform.”

VP Product · Series B SaaS
sprint · week of may 12in flight
Mon
Research
100%
Tue
Design
100%
Wed
Build
100%
Thu
Build
100%
Fri
Build
86%
Sat
QA
42%
Sun
Launch
0%
Avg sprint
7d
On time
98%
Handoffs
0
Research · Design · Build · Test · Launch · Hand offResearch · Design · Build · Test · Launch · Hand offResearch · Design · Build · Test · Launch · Hand offResearch · Design · Build · Test · Launch · Hand off
The 7-day sprint

Five stages.
One working week.

Every day ends with a thing you can click, read or run. No deck, no waiting on a stranger from procurement, no Friday email saying we're slipping a week. Here is the timeline minute-by-minute.

research-board · figjamlive
AK
Customer · 1 of 8
Insight
Hypothesis
Day 1
01
8 hours
Stage 01 / 05

Research & Discovery

We start where the customer is, not where the brief is.

Stakeholder interviews, user shadowing and a hard look at the competitive surface. We end the day with a one-page brief everyone agrees on — and the assumptions we’re going to validate by Friday.

What you get
  • Discovery notes
  • Competitive teardown
  • One-page brief
  • Validated assumptions
Stack & tools
FigjamNotionLoom
canvas · onboarding.fig● editing
Lo-fi · v1
Hi-fi · v2
design
Day 2
02
10 hours
Stage 02 / 05

UI / UX Design

Flows and screens — assembled in a working design system, not a deck.

Wireframes turn into high-fidelity screens directly inside a working component library. Every screen is built to ship, with real copy, real states and the design tokens already wired to the engineering branch.

What you get
  • User flows
  • High-fidelity screens
  • Design tokens
  • Component inventory
Stack & tools
FigmaTokens StudioFramer
app/page.tsx
app
page.tsx
layout.tsx
components
Hero.tsx
01 import Hero from '@/components'
02
03 export default function Page() {
04return <Hero />
05}
type-check · 0 errors
Day 3 – 5
03
24 hours
Stage 03 / 05

Development

Production code paired with the design team in the same room.

Next.js, React Native or native code — written as the design lands, not after. You see the product appear in real interfaces every morning, and you can click through a deployed preview every afternoon.

What you get
  • Production components
  • Marketing site
  • API wiring
  • Daily preview deploys
Stack & tools
Next.jsTypeScriptVercel
playwright · 24 / 24 passing● green
checkout — happy path
auth — magic link
billing — proration
settings — keyboard nav
a11y — contrast AA
Lighthouse
99
Perf · 99
Day 6
04
8 hours
Stage 04 / 05

Testing & QA

Real user sessions before launch — never on launch day.

Cross-browser, cross-device, accessibility and content QA. We run live sessions with five users, log every regression in a shared board and ship fixes the same afternoon. No surprises in production.

What you get
  • Automated test suite
  • Manual QA pass
  • Accessibility audit
  • User session recordings
Stack & tools
PlaywrightAxeMaze
vercel · productionready
https://yourapp.comlive
deployed · 6s ago
TTFB
118ms
Errors
0
Uptime
100%
first hour traffic+1,284
Day 7
05
6 hours
Stage 05 / 05

Launch & Handoff

Deploy behind a flag, monitor the first hour live, hand off the keys.

Production deploy with a feature flag, an on-call rotation for the first 24 hours and a full handoff session with documentation. Engagements roll into a retainer from here — but you own the codebase and the runbook from day one.

What you get
  • Production deploy
  • Runbook + docs
  • Handoff session
  • On-call coverage
Stack & tools
VercelGitHubLinear
Why this works

Six rules.
No exceptions.

We didn't pick seven days because it sounds good in a sales deck. We picked it because every shortcut, ritual and rule below is the reason it's achievable — and the reason it stays achievable on engagement number forty.

01

One room, one team

Strategy, design and engineering sit together for the full week. The brief never has to be re-explained because no one ever left.

02

Daily working artifacts

Every day closes with something you can click, read or run. No checkpoints with nothing to show — that’s how weeks become months.

03

Production from day one

We build directly on the stack you’ll ship to. No throwaway prototypes, no ‘we’ll rebuild it properly later’ clauses.

04

Transparent in flight

Shared channel, daily Loom updates, live preview URLs. You see what we see, when we see it — not at a Friday review.

05

Design tokens, not decks

Colour, type and spacing live as code from the first screen. Nothing has to be translated for engineering — it already is engineering.

06

On-call after launch

Senior engineers own the first 24 hours in production. If something breaks at 2am on day eight, you’re not paging a junior in another timezone.

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